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• ACCA Sri Lanka has worked closely with tuition providers to enhance the effectiveness of media campaigns, to ensure sustained media coverage, and to promote joint sponsorships in schools to make joint budgets go further. These initiatives will continue in 2008.
• All tuition providers, their student counsellors and reception staff were trained to advise prospective students on ACCA’s competitive advantages compared to other qualifications. This improved relationship with tuition providers and their staff has been a great asset, as ACCA is now immediately alerted to issues faced by those on the 'front line'.
  

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